Long ago, I completely gave up on ever really wearing eyeshadow. It would always fall off my face about 2 seconds after I left the bathroom where I applied it. I tried some eye primers, and various other "tricks" that were supposed to make eye makeup stay put, but nothing worked... Until one day when I discovered (thanks to my darling Katie) the magic of Urban Decay and it's amazing priming and holding powers. It really does work wonders, holding my eyeshadow on for hours at a time! I think I really would die without it.